COMPANY HISTORY OFERTZONA is a company, whose idea arose in Madrid at the end of 2011, by the hand of four young people entrepreneurs: Marly Calderón, Ana Cavero, Rocío Rodríguez and Andreea Tau. Shopping enthusiasts online and with experience in e-Commerce1, however they found some shortcomings in the offer existing platforms, such as the dispersion of pages and types of products that could be obtained, the lack of usability2 of searches and low segmentation in these companies. This problem does not it simply exists in Spain, but it is an evil that travels the world. For this reason OFERTZONA intends to cover these existing deficiencies in the platforms by making its website is as accessible as possible and easy to handle by users, trying to send them the offers most attractive, with the fewest number of clicks. 1.1. QUALIFICATION OF THE ENTREPRENEUR The team of entrepreneurs is made up of four people: Marly Cal...
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