COMPANY HISTORY
OFERTZONA is a company, whose idea arose in Madrid at the end of 2011, by the hand of four young people
entrepreneurs: Marly Calderón, Ana Cavero, Rocío Rodríguez and Andreea Tau. Shopping enthusiasts
online and with experience in e-Commerce1, however they found some shortcomings in the offer
existing platforms, such as the dispersion of pages and types of products that could be obtained, the
lack of usability2 of searches and low segmentation in these companies. This problem does not
it simply exists in Spain, but it is an evil that travels the world.
For this reason OFERTZONA intends to cover these existing deficiencies in the platforms by making its
website is as accessible as possible and easy to handle by users, trying to send them the offers
most attractive, with the fewest number of clicks.
1.1. QUALIFICATION OF THE ENTREPRENEUR
The team of entrepreneurs is made up of four people: Marly Calderón, Ana Cavero, Rocío
Rodríguez and Andreea Tau; each contributing 25% to the business.
This group is formed with the intention of carrying out a common project of high interest to its
components. Below are detailed the academic, professional and business qualities of each
one of the members of the entrepreneur team:
Marly Calderón Singer
Academic Training
She is an Industrial Engineer specialized in mechanics from the Polytechnic Experimental University "U.N.E.F.A" of
Venezuela and has a Master's Degree in Natural Gas Business Management from the Simón Bolívar University
from Venezuela and finishing a Master in Business Administration and Management (MBA) from the University
Complutense of Madrid.
Professional Career and Business Experience
His professional career and business experience is closely linked to the company Petróleos de
Venezuela S.A. In their journey they are:
-Engineer in the Major Maintenance Department, where he participated in Major Maintenance
of Turbocharger Units number two and three of the High Gas Injection Plant
Pressure, PIGAP I of PDVSA Oriente and raising of technical report.
- Engineer in the Department of Maintenance and Services. He carried out the comprehensive evaluation of the
Seal Oil System of the Turbocharger Units of the High Gas Injection Plant
PIGAP I pressure.
- Junior Engineer in the Refining and Petrochemical Division. His duties were to review and
technical analysis of hydrocarbon industrialization projects for their registration and / or
updating, carrying out technical visits to companies to verify compliance with the
specifications that they must apply to carry out their activities and the preparation of technical reports
inspection and approval or not of permits and new projects.
1 Electronic commerce, commonly known as e-commerce, refers to the buying and selling of
products or services through electronic systems such as the Internet and other computer networks.
2 Usability: these are techniques that allow the ease of use of applications, perform tasks in environments
computer graphics or websites.
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